Friday, October 28, 2016

Why do pills come in all different colors, shapes and sizes ?


☆ Why do pills come in all different colors,shapes, and sizes?

Answer: When it comes to choosing what a certain drug will look like, the drug company can choose from thousands of different colors and shapes. There are no rules that they must follow, but they often choose a combination of color and shape that doesn't already exist in the drug market or that they think makes the pill most attractive to customers. It is a good way of increasing business.

☆ Does the color of a medication make it work better?


Answer: No, the color does not change the effectiveness of the drug itself. However, patients often think that "flashy"-looking pills work better. Patients can actually get emotionally attached to the way a certain pill looks, and continue buying the expensive brand name drug even though the same drug is available in a much cheaper generic form. All that this does is increases sales for the drug company.

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